Ray-Ban company uses RFID technology to enhance the effect of glasses display
Ray-Ban is preparing to try RFID technology at the Vision Expo interactive show. The technology is provided by Float Hybrid, where a built-in RFID reader is placed on the table to display glasses.
Keith Hybrid, vice president of marketing and strategic partners at Float Bendes, said the technology was first released last spring at Vision Expo East in New York and attracted a large number of users of interest. He said the Vision Expo West, which will be held in Las Vegas in September 2017, will deploy the technology for the second time.
Brands and retailers face increasing challenges in attracting customers into physical stores and completing sales.
As a result, Ray-Ban launched an interactive RFID based smart desktop and tried to attract customers at the show. Some retailers are already planning to use the technology in stores. In this exhibition, the smart table is one of Ray-Ban's three major initiatives. The company hopes to communicate new activities to the public and help retailers understand and optimize product presentation methods so that participants will learn more about the product.
As visitors approached the Ray-Ban show at Vision Expo East, you can use the touchscreen to view the Float Hybrid information on the server. If they want to know more about the new product, they can do it directly on the touch screen. They can use the graphic tools to view glasses and display maps. The third initiative provides a way to view specific new products using RFID. Users can pick up the glasses they want and put them on a RFID based table for viewing.
The smart table uses a built-in ID Innovations low frequency (LF) 125 KHz RFID reader base. The tag on the glasses exhibited is built with a LF RFID tag. When the user puts his glasses on the base, the card reader will read the unique ID number on the label. The collected data is forwarded to the server, where the Float Hybrid software captures the ID and displays its binding content on the touch screen. Users can choose video or other specific information for viewing. The information includes the price, size and style of glasses.
As the result is good, the company plans to use the system again at Vision Expo West.
Float Hybrid offers a variety of interactive experiential solutions for brands, including music festivals, sporting events and conferences. The interactive program uses camera based data and uses software management to determine information about the items that the participants view or take out.
The company also offers other smart technologies, including Bluetooth, low energy (BLE) Bluetooth and beacons, and RFID technology. "RFID technology works best in tracking a limited number of items, but the cost of using the program is fairly high," says endes. For Ray-Ban, they want to provide content when the product moves to another area. This task is difficult to achieve with a single or limited number of cameras.
Bendes says retailers visiting the show are interested in trying out the technology in stores to further increase traffic. He explains that by providing a limited number of touch screens in stores, stores can reduce the amount of inventory and attract customers to buy online.
For example, after entering the shop, customers can try on glasses. If the customer needs another color, they can choose another color and view the virtual try on image on the display, and make the purchase decision in the shop.
Improving store experience may be crucial to increasing sales, Bendes said. He said: "users in the store experience more opening, the more likely to buy."."
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