Ray-Ban debuts formula one
China Beijing Ray Ban Factory Outlet- set and manufacturing fashion, luxury and sports eyewear design, distribution in one of the world's glasses industry giant Luxottica group (Luxottica Group S.p.A.) announced that its famous brand Ray-Ban Sunglasses (Ray-Ban) and Ferrari group (Ferrari S.p.A.) reached a strategic cooperation agreement.
Ray Ban UK Store and Ferrari reached strategic cooperation
F1 last weekend at Silverstone in Britain, as the world's high-profile brands, Ray-Ban announced a brand Ferrari team sponsor. As a sponsor, Ray-Ban's classic brand logo appears on the Ferrari F1 racing SF16-H.
Since its birth in 1937, and throughout its more than 70 year history, Ray-Ban has been witnessing and promoting the development of music, art and cinema, a symbol of global cinema stars and cultural celebrities, as well as symbolic accessories. Ray-Ban has made an indelible mark in the history of culture.
Because of its heritage, excellence and global visibility, Ray-Ban has become an influential brand in international culture and lifestyle, and has achieved unquestionable success. Since its inception, the brand has always respected the classic, continuous innovation and bold publicity. Through this strategic cooperation, "Ferrari red" and "Ray-Ban red" perfect fit, let Ray-Ban in formula one arena passion collision experience, imminent.
Lu Xun card group global wholesale business President Paolo Alberti (right two) and Ferrari team
Lu Lu Chi Group Executive Chairman Leonardo DELL Del (Leonardo Vecchio) said: "today we gather here, to celebrate the Ray-Ban and Ferrari unique breakthrough cooperation. To become a member of the Ferrari family, we feel honored, the perfect embodiment of its brand for Ferrari, I really pursue cultural heritage and unremitting pursuit of excellence, the core value of these features and Ray-Ban's view of achievement in agree without prior without previous consultation, Ray-Ban glasses field irreplaceable position."